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WIFI has become something that a lot of people can't seem to live without, a recent study by Iconic Displays found that 75% of people say 1 week without Wi-Fi would leave them grumpier than 1 week without coffee. Bearing this in mind and that 94% of people cite WIFI as the most important amenity, it's no surprise that a futurist and the CEO of Purple have made a bold prediction that WIFI will kill mobile networks by 2025. Purple CEO Gavin Wheeldon and Digital Futurist Mike Ryan believe that mobile networks will fail to withhold under increasing data consumption driven by 5G and unlimited data plans.

The WIFI market is rapidly increasing and in today's world, it's incredibly easy to find a WIFI Hotspot whenever you need a connection. In fact, there are almost 12 million commercial and community WIFI Hotspots in the UK, the majority of them offering free access. Did you know, 90% of people have a mobile device in reach 100% of the time (Pew Research Center).

"People in urban areas are already using WiFi on their mobile devices even when they think they are using 4G,” comments Mike Ryan, founder of Fusion Futures. “In the next few years, wearable devices, such as digital contact lenses, will replace mobile phones and data usage will increase.”

The global WIFI market is expected to be worth $33.6 billion by 2020 and it's estimated that there will be one WIFI Hotspot on the planet for every eight humans by next year. Wheeldon says: "Increasingly, it is the glue that holds our connected world together, satisfying the appetites of Netflix and Spotify bingers, who use their phones in a very different way to a decade ago."

For more information about WIFI Equipment, browse our dedicated WIFI Antennas store today or contact our Technical Product Specialist on 01992 455922.

We caught up with our newest member of the team, Phil the Engineering Products Manager, and asked him some questions about himself. This is what we asked, along with Phil’s answers:

How long have you been working at the Allendale Group?
3 months

When you were a kid, what did you want to be when you grew up?
Civil Engineer (don’t ask)

What’s one hobby you’d love to get into?
Keeping a bird of prey

What’s your most used emoji?
Thumbs up

What’s your favourite sport to watch and which team?
Rugby - Leicester Tigers

What’s your favourite movie?
Forest Gump

Do you have a hidden talent? What is it?
None that I can say on here, NO

What’s your biggest pet peeve?
Listening to other people eat

What’s your guilty pleasure?
Galaxy Chocolate

Who’s your favourite comedian?
Kevin Bridges

If you could be any animal in the world, what animal would you be and why?
A bear, so I could hibernate for months

What’s the first concert you ever went to?
Genesis live at Knebworth

What country would you like to visit for the first time?

What is one food/cuisine you can’t give up?
Indian Curry

If you could have dinner with someone famous (dead or alive), who would it be?
Spike Milligan

What would be the title of your autobiography?
No, don’t say thank you!

Stuck on a desert island, what 1 item do you choose?
An endless supply of Sun Cream

What’s the best advice you were ever given?
If you’ve told someone you’ll call them back, do so on time, even if you have no update

We are at one of the busiest periods of the year and it's always important to know what our operating hours will be during the festive season. If you have any questions about our opening & closing times during Christmas and the New Year, please contact our team on 01992 450 780 or
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